Anne Smith is an assistant vice president of marketing and communications for Baptist Health South Florida. Since joining Baptist Health 22 years ago, she has served in various roles to provide leadership in the development and execution of marketing and communications strategies. She began her Baptist Health career designing and implementing campaigns for Miami Cardiac & Vascular Institute to launch numerous “first to market” heart and vascular procedures. She developed successful media relations plans and coverage for high-profile events with celebrities, including Celine Dion, whose concert benefited the Institute’s expansion, and First Lady Laura Bush’s visit to Baptist Hospital for the Go Red campaign promoting awareness of heart disease among women.
Most recently, Ms. Smith’s focus is on mergers and acquisitions. Over the past two years, four hospitals, from Palm Beach County to the Middle Keys, have joined Baptist Health. Ms. Smith oversees and executes the transition, integration and brand conversion in new markets and leads the marketing and communications team that covers Baptist Health’s 11 hospitals.
Ms. Smith earned her bachelor’s degree in communications from Florida State University and a master’s degree in administration from Barry University in Miami, Florida. While at FSU she was a member of Kappa Alpha Theta sorority, served as Vice President, and was also an active member of numerous campus organizations. She continued her involvement with FSU by serving as a Miami Seminole Club board member for five years and its president from 1995-1996. She has given back to the community through volunteering and Board service, including The Commonwealth Institute, the American Heart Association, PTSA school boards and her church. In addition, she is a graduate of Leadership Miami (1995-1996).
She resides in Miami with her husband Gary, who is also a graduate of FSU (criminology, ’87). Their son, Austin, graduated from FSU in May 2019 with a bachelor’s degree in business (RMI). Other FSU family grads include her sister, nursing, ’84; brother, communications, ’89; and sister, J.D., ’90, Florida State College of Law.