Education B.S. ’89 Eduardo Pérez is a marketing innovator, entrepreneur and investor with a career rooted in multicultural strategy and creative leadership. He co-founded PM3, a nationally recognized Hispanic advertising agency based in Atlanta, which was acquired in 2021. A frequent speaker on U.S. Hispanic culture and marketing, Pérez has been a leading voice in the evolution of inclusive brand storytelling.He now invests in and advises startups, including EQUIHEMP, an emerging company focused on hemp-based animal health products. Pérez serves on advisory boards for FSU College of Communication and Information and the Center for Hispanic Marketing, helping guide the next generation of communicators and marketers.A Jacksonville, Florida, native, Pérez earned degrees in international affairs and political science from FSU, where he was a member of Sigma Chi fraternity. He is a lifelong athlete and former professional road cyclist. Directory Grads Made Good