Rifi Jeanniton

Rifi Jeanniton serves as a fleet sales analyst with Southeast Toyota Distributors, part of JM Family Enterprises, where he manages complex vehicle ordering systems and provides customer service to dealerships and fleet accounts across the United States. His analytical expertise drives strategic business decisions through comprehensive reporting and fleet operations oversight from production through delivery.

Jeanniton's diverse professional journey spans telecommunications, pharmaceuticals and office space industries before joining JM Family, first at Southeast Toyota Finance and later transitioning to his current role. He has strengthened his analytical foundation through an MBA and Graduate Certificate in Big Data Analytics: Business from Florida Atlantic University, along with Business Intelligence & Data Analyst (BIDA) and Lean Six Sigma Green Belt certifications.

During his time at Florida State University, Jeanniton was an active member of the Tau Kappa Epsilon fraternity, participated in Dance Marathon, competed in intramural sports and attended home games across multiple sports. His most cherished FSU memory remains his 21st birthday celebration that culminated in the traditional Westcott Fountain experience with family, friends and fraternity brothers.

Committed to community service, Jeanniton serves as a Big Brother through Big Brothers & Big Sisters of Broward County and volunteers with Habitat for Humanity, Feeding South Florida and Boca YMCA. A health and wellness advocate who believes “health is wealth,” he enjoys physical fitness, running, connecting with family and friends, entertainment, reading and exploring technology.

Jeanniton hopes his council involvement will help fellow young alumni maintain meaningful connections to the university and the broader FSU family.